The European, Middle Eastern and African Antitrust Review 2018

European Union: E-Commerce

15 August 2017

E-commerce has been the subject of increased competition law scrutiny in Europe over the past year. This reflects a combination of long-standing and emerging factors. It has been clear since the early days of the internet that online retail has enormous potential to increase price transparency and facilitate the cross-border sale of goods and services, thereby increasing competition and consumer choice. As a result, the European Commission has long identified e-commerce as a significant driver of competition within the EU and an aid to the achievement of a European single market, the achievement of which remains a fundamental objective of EU competition law.

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