The Competition Authority in Botswana (the Authority) has been in existence since April 2011 and has continued to execute its mandate as per its values of transparency, professionalism, integrity and teamwork. The Authority’s Strategic Plan has been under implementation through annual performance plans at both corporate and departmental levels, which inevitably lead to knock-on effects for the individual performance contracts for staff. While this process has been perfected, realising the tangible benefits of our performance for business and consumers must be our ultimate goal. Therefore, measuring the benefits of competition law and policy to society is a task we must undertake. In this brief, we share the strategic direction and focus for the Authority beyond our five years of establishment.