April / May 2001

France: Fine for abuse of dominance in the TV advertising market

01 April 2001

In this case the TV advertising company TF1 Publicité, together with its parent company, the French Television channel TF1, were held to have abused their dominant position and were fined FFr8 million (approximately 1.22 million euro). The amount of the fine is quite substantial, and stems from the fact that the Council maintained its previous position of considering TF1 and its advertising subsidiary to be a single economic entity, therefore calculating the fine on the basis of the previous year’s turnover of the entire group. This case is also one of the rare ones in which the Council has discussed the cumulative effect theory under French competition law.