Giving Effect to the Remedy

Introduction

Designing an effective remedy can be one of the most challenging parts of the merger review process. The remedy needs to be sufficient to address the authority’s concerns while still preserving the commercial rationale of the deal. The commercial complexities and procedural intricacies need to be addressed with haste to obtain the clearance decision against a backdrop of complainants and potential purchasers leveraging the merger review process for their own commercial objectives. Increased international cooperation between authorities only adds another layer of complexity.

This chapter focuses on designing an effective remedy in the US and EU and identifies guideposts for merging parties to consider as they go through the different stages of securing approval for the remedy, transaction documentation and purchaser for the remedy business. This chapter focuses heavily on divestiture remedies as these are by far the most common, but touches on behavioural remedies where pertinent.

Designing the remedy

European Union

Conceptualising the remedy

In the EU, when the European Commission (Commission) sets out its competition concerns about a transaction, it is then up to the parties to design a remedy to address these concerns. Due to the timing constraints in Phase I, remedies can only be accepted where the competition problem can be readily identified and easily remedied with a clear-cut solution. The Commission will identify the product and geographic markets that give rise to competition problems and the parties are generally required to divest the entire overlap to secure approval. The tight 35-working-day time limit does not leave the parties (or the Commission) much room for manoeuvre. Conversely, in Phase II, the in-depth review allows the Commission to be more precise in its approach to focus on the specific areas where it has identified competition problems, and in some instances, to quantify the likely harm. This in turn allows the parties to craft a remedy to address the specific harm identified, or to challenge the merits of the Commission’s assessment to try and limit the scope of the remedy required.

Advocacy regarding the remedy

Advocacy regarding the remedy normally comprises of meetings or calls with the Commission to present and explain the remedy together with a formal submission, the Form RM,[2] which covers:

  • how the remedy addresses the competition concerns identified;
  • why the divestment business constitutes a viable stand-alone business that can operate on a long-term basis. This requires that the divestment business can act independently of the merging parties with regard to the supply of inputs or other forms of cooperation other than during a transitory period;
  • whether there are any legal obstacles (e.g., third-party consents or IP licences) that could affect the ability of the parties to implement the remedy;
  • why the divestment business will be acquired by a suitable purchaser in the time frame proposed; and
  • whether the commitments deviate from the Model Text (see below).

The commitments text

The commitments set out the key terms of what the remedy entails and the obligations on the parties prior to, during and after the sale process. Parties must use the Commission’s model text for divestiture commitments (the Model Text).[3] The template has spaces to be filled in with a description of the business and some optional text; however, modifications that go beyond that are rarely permitted. The commitments include:

  • a clear description of the scope of the divestment business, which must include all assets and personnel that contribute to its current operation or that are necessary to ensure its viability and competitiveness;
  • an explanation of the responsibilities of the merging parties to address: (1) the preservation of the divestment business’s viability and independence; (2) hold-separate obligations (i.e., keeping the divestment business separate from the retained business);[4] and (3) ring-fencing obligations (i.e., safeguarding competitively sensitive information relating to the divestment business from the merging parties);
  • a section dealing with the requirements for a suitable purchaser that has sufficient financial resources, proven expertise and incentive to maintain and develop the divestment business as a viable and active competitive force in the marketplace. This must be finely balanced, as the authorities will not approve the purchaser if the divestiture would lead to its own set of competition concerns;[5] and
  • a description of the responsibilities of the monitoring trustee and divestiture trustee. The monitoring trustee acts as the ‘eyes and ears’ of the Commission and is tasked with overseeing the divestiture process and the management of the divestment business during the hold-separate period to ensure that its viability, marketability and competitiveness are not affected. A divestiture trustee may need to be appointed if the parties are unable to complete the sale of the divestment business within the mandated time frame. The divestiture trustee is appointed as the agent to sell the business on behalf of the parties for any price and on any terms and conditions considered appropriate for an expedient sale.[6]

In the case of behavioural remedies, the Commission will allow the deletion of provisions in the Model Text that are clearly irrelevant. However, it is always keen to ensure that any behavioural commitments have a long-lasting quasi-structural change on the market; therefore, many provisions are retained for this purpose.

Other key issues in remedy design

In practice, even once the main scope of the remedy has been agreed to, the parties and the Commission often end up debating issues ancillary to the scope of the remedy.

  • Additional purchaser criteria: the Commission has a strong preference for trade buyers in the same or related markets to ensure that the purchaser’s activities can be scaled up as quickly as possible to replicate the pre-merger competitive constraint the parties had on each other. Consequently, financial investors are often considered to be unsuitable and can be excluded from the process by the inclusion of additional clauses in the commitment text that mandate the type of experience that the purchaser must have. For example, in Praxair/Linde, the purchaser needed to be: ‘an established industrial gas company with a proven capacity and track record in running a significant industrial gases business or a consortium where such company exerts a decisive influence on all aspects concerning the operation of the EEA Divestment Business’.[7]
  • Transitional service agreements: when part of a company is sold, existing ties with the remaining business need to be severed. Untangling centralised IT and HR systems is common and the Commission is accustomed to accepting transitional agreements for these services. When there are other shared services (in particular, where the divestment business is being carved out of an existing business), negotiating the terms of the transitional service agreements to be enshrined in the commitments can be more painful, with the Commission seeking to ensure that the divestment business is able to compete independently from the seller in the short- and medium-term.
  • Broadening the remedy scope to ensure viability of the divestment business: where it has not been possible to convince the Commission that the terms of the transitional services agreement will allow the divestment business to thrive, parties have been required to offer up parts of the business even where no competition concerns are identified, if they are required to ensure the long-term viability of the divestment business. For example, in Ineos/Solvay/JV, the parties agreed to divest Ineos’ suspension-PVC production facility at Wilhelmshaven to address the Commission’s competition concerns. Because Wilhelmshaven was not fully integrated, there was a risk that the purchaser of the divestment business would have to rely heavily on the merged entity for ethylene dichloride (EDC) inputs. As a result, the parties also had to include the upstream EDC business to ensure that the divestment purchaser had access to key inputs and would be a vertically integrated self-standing suspension-PVC business.[8]

United States

Conceptualising the remedy

In the US, the vast majority of merger concerns are resolved through negotiated settlements (as opposed to litigation), and given the tight 30-calendar-day initial waiting period under the Hart-Scott-Rodino Act (the HSR waiting period), remedies are almost never negotiated and mutually agreed upon without an extension of the initial HSR waiting period. Rather, the US antitrust agencies will invariably issue a Second Request in matters that require a merger remedy, which extends the HSR waiting period until 30 calendar days after substantial compliance with the Second Request, and parties will use the Second Request period to negotiate and agree upon a remedy;[9] in practice, parties often do not substantially comply with the Second Request. To complicate matters, unlike the Commission in Europe, each of the US antitrust agencies has variances in its respective merger remedy approval process, most notably being that the US Department of Justice (DOJ) cannot unilaterally approve a merger remedy. These measures add complexity, time and expense to the merger remedy process.

In determining whether a remedy is appropriate, the DOJ and the US Federal Trade Commission (FTC) (collectively, the US antitrust agencies) will apply the following principles. An appropriate merger remedy is one that effectively preserves or restores pre-merger competition; remedies are not required to enhance competition as compared to the pre-merger state.[10] Remedies are not intended to determine market outcomes; the US antitrust agencies do not seek to protect or favour particular competitors, determine outcomes or pick winners and losers.[11] Temporary relief should not be used to remedy persistent competitive harm; a consent order or decree that temporarily regulates conduct does not effectively redress persistent competitive harm resulting from an indefinite change in market structure.[12] The risk of a failed remedy should fall on the parties, not on consumers.[13] Remedies are grounded in a careful application of sound legal and economic principles to the particular facts of the case at hand; put another way, the remedy should flow from the theory or theories of competitive harm upon which the merger was challenged.[14]

Advocacy regarding the remedy

Unlike the EU process in which remedies are proposed through the Form RM, there is no standard advocacy template to submit to the US antitrust agencies and there is no prescribed timeline for offering or approving such remedies. Through ongoing discussions, presentations or written advocacy with the FTC or DOJ, attorneys and economists at the US antitrust agencies typically provide feedback on assets or businesses that raise competition concerns and may signal that remedies may be required. Parties may choose whether and when to engage in settlement discussions, such as whether to proactively propose a remedy for a set of assets or businesses where competition issues are abundantly clear while negotiating the scope of remedies for other assets or businesses where the parties and the FTC or DOJ will seek to reach consensus on whether competition issues, if any, warrant the type of remedy sought by the US antitrust agencies (or proposed by the parties).

The commitments text

As noted above, the US antitrust agencies do not have a standard template that must be submitted to initiate the remedies process, but given the long-standing consent order and decree precedent, many of the requirements and provisions are fairly standardised, and parties should familiarise themselves with recent precedents of these documents in designing a remedy (as the US antitrust agencies may not publicly or otherwise formally announce policy changes with respect to individual provisions).

For settlement discussions with the FTC, the parties and FTC staff[15] will negotiate a proposed settlement and finalise terms. FTC staff and management will recommend the proposed settlement to the FTC commissioners, and the commissioners ultimately determine by a majority vote whether the proposed settlement is acceptable.[16]

The typical public filings associated with a final remedy package with the FTC include (but are not limited to):[17] an agreement containing consent orders; a complaint; an order to maintain assets; a proposed decision and order; and an analysis to aid public comment (collectively, the FTC consent order package). Additionally, the commissioners may issue one or more public statements discussing their decision on the merits of the main transaction as well as the remedies. Typically, parties will not have the opportunity to review and provide comment on public filings prior to their publication. Parties may have a limited opportunity to preview and negotiate the proposed decision and order. On the other hand, parties may have the opportunity to preview (though not necessarily negotiate) the agreement containing consent orders and complaint shortly before publication.

For settlement discussions with the DOJ, parties and DOJ staff from the reviewing section, including attorneys and economists, will negotiate terms. Approvals from the chief of the applicable section, the Director of Civil Enforcement, the Chief Legal Advisor and the assigned Deputy Assistant Attorney General are required before the proposed settlement is recommended for approval by the Assistant Attorney General (AAG). After obtaining the AAG’s approval, the final remedy package (discussed below) will be filed with a US federal district court pursuant to the Antitrust Procedures and Penalties Act (commonly known as the Tunney Act). Finally, a US federal district court judge must approve the final remedy package.

The typical public filings associated with a final remedy package with the DOJ include (but are not limited to):[18] a complaint; a proposed asset preservation and hold-separate stipulation and order; a proposed final judgment (PFJ); a competitive impact statement; and an explanation of consent decree procedures (collectively, the DOJ consent decree package, and together with the FTC consent order package, the US antitrust agencies consent order/decree packages). Similar to the FTC process, parties typically will not have the opportunity to review and provide comment on filings, although the DOJ will share the PFJ and proposed asset preservation and hold-separate stipulation and order, and the parties will have a limited opportunity to negotiate certain provisions of these documents.

In terms of the commitments portion of the US antitrust agencies consent order/decree packages, the content is broadly consistent with the EU commitments, with the US antitrust agencies generally requiring:

  • a clear description of all assets to be divested to resolve the US antitrust agencies’ competitive concerns and maintain the pre-merger level of competition;
  • a description of any transition service or other ancillary agreements necessary to support the viability of the divestiture business;
  • a list of requirements to ensure that the divestment business is sold to a viable buyer that has sufficient financial wherewithal and experience, but is not already a significant competitor;
  • a commitment from the parties to hold separate the divestment business to ensure that it remains independent from the parties and able to operate as a viable competitive force until the divestment is made;
  • a representation from the parties that they can accomplish the remedy;
  • details on the process for a monitoring trustee or divestiture trustee to be appointed. The monitoring trustee’s role is to oversee the merging parties’ compliance with their hold-separate obligations, divestiture obligations and any conduct restrictions. In matters involving a post-order divestiture (discussed below), the divestiture trustee’s role is to step in if the divestment is not completed within a reasonable period to ensure that the remedy will be implemented in a timely and effective manner;
  • certain reporting obligations (e.g., relating to ongoing compliance with the hold-separate arrangement and the divestiture sale process); and
  • the right for staff from the US antitrust agencies to access documents and employees (collectively, the US consent order/decree commitments).

Other key issues in remedy design

The other key issues in remedy design in the EU also apply in the US, including scrutinising the purchaser’s experience[19] and incentive to compete in the relevant industry (favouring experienced proposed purchasers over those with little experience),[20] requiring transitional agreements where needed,[21] and broadening the remedy scope to ensure viability of the divestment – typically where the divestment is less than a stand-alone, viable business.[22]

Other key issues include the following.

  • Continuing entanglements: supply agreements and technical assistance in connection with a proposed divestiture package may create ‘continuing entanglements’ and, therefore, the more a proposed buyer requires these provisions, and the longer such provisions are needed, the more difficult it may be to persuade staff at the US antitrust agencies that such a divestiture would remedy the FTC’s or DOJ’s competition concerns.[23]
  • Third-party consents: if third-party consents or approvals are required to effectuate the proposed remedy, the US antitrust agencies may require the parties to obtain all such third-party consents before staff at the FTC or DOJ recommend the remedy for approval.[24]
  • Profitability of parties’ proposed remedy package: business executives of parties involved in designing a remedy may often conflate the profitability of the assets comprising a proposed remedy package and the sufficiency of fully addressing the competition concerns of the US antitrust agencies. While the expected profitability of the proposed remedy package is an important component, an approvable remedy package will also be expected to include the entirety of the assets in the relevant market to fully replicate the competitive constraint imposed by one of the two merging parties (similar to the EU requirement to remove the entire overlap between the parties’ activities).
  • Other key issues will be dependent on the type of proposed remedy: the US antitrust agencies are inclined to impose different requirements depending on the type of assets or business being divested. For example, for transactions in which the to-be-divested assets comprise less than an autonomous, ongoing business (e.g., a carve-out from a business unit) or if the to-be-divested assets are susceptible to deterioration pending divestiture, the US antitrust agencies will likely require an upfront buyer (discussed in further detail below), which involves a higher level of scrutiny and time to secure approval.[25]

Sale process

European Union

Drafting the divestiture agreements

Under the commitments, the Commission not only approves the proposed purchaser, but also ensures that the terms of sale are consistent with the commitments. This means that even when a binding sale agreement has been entered into and the parties submit it to the Commission for approval, the Commission can force the parties to reopen and renegotiate certain provisions. In practice, parties often circulate drafts of the transaction documents to the Commission to avoid any surprises once they have signed on the dotted line.

The issues the Commission principally looks out for are: whether the agreements include everything it considers to be covered by the commitments; whether the transaction documents include any other conditions precedent (such as third-party consents) other than those notified to the Commission in the Form RM; and whether any purchase price adjustment mechanisms incentivise the purchaser to develop the business as a long-term viable competitor.

Timing

The timing for approval of the purchaser and closing of the transaction can fall within three different scenarios.

Standard process: the Commission adopts its clearance decision and the parties can close the principal transaction. This is used where the Commission is confident that a suitable purchaser will be found in a timely manner. The parties commit to enter a binding sale and purchase agreement that the Commission approves of within a specified period while holding the divestment business separate. Although kept confidential in the published version of the commitments, this period is typically six months, which limits the time that the divestment business is exposed to the commercial uncertainty and disruption of being transferred to a new owner. This initial period can be extended where the deadline is not met due to reasons outside the merging parties’ control, although this rarely happens in practice. If the parties have not entered into a binding sale and purchase agreement by the deadline, the divestiture trustee is appointed.

Upfront buyer: an upfront buyer is typically required where the Commission has concerns about finding a suitable purchaser.[26] The Commission issues its clearance decision, but the parties cannot close the principal transaction until the purchaser and the divestment transaction agreements are approved by the Commission. An upfront buyer scenario increases the risk of a fire sale because it puts a premium on identifying a purchaser early in the process. This could also give the purchaser leverage with negotiating the divestiture agreements as it is able to hold up closing until it is happy with the terms of sale.

Fix-it-first: under a fix-it-first solution, the merging parties need to identify a suitable purchaser and negotiate the divestiture agreements before obtaining merger clearance. This means that the Commission approves the transaction and the purchaser in a single decision. Given the significant timing pressures, and the continued risk that the Commission still needs to bless the solution, this process is less common. One advantage is that it allows the merging parties to tailor the remedy package for the identified purchaser, but it also exposes them to lobbying from the Commission to include more assets as part of the divestment. From the Commission’s perspective, it provides the certainty that the remedy will be implemented before the principal transaction has been closed and reduces the risk of asset degradation in the divestment business.

The number of divestments subject to an upfront buyer requirement or dealt with in a fix-it-first manner has increased over time but the Commission does generally only insist where it has serious doubts regarding the likelihood of finding a suitable purchaser and can be flexible even within a remedy package. For example, in AB InBev/SabMiller, the parties had identified a fix-it-first solution to address the competition concerns with Peroni and Grolsch beers. As the Commission’s review progressed, additional competition concerns were identified in relation to Pilsner Urquell beer and the parties offered up an additional divestment package for this using the standard process.[27] This demonstrates that fix-it-first solutions are reserved for remedies where there is actual evidence of a limited pool of potential purchasers and will not be applied to the entire remedy package.

Approval of the purchaser

In a standard or upfront buyer scenario,[28] parties need to submit a reasoned proposal to the Commission to obtain approval of the purchaser by demonstrating that: the divestiture agreements are in line with the Commission’s approval decision and the obligations set out in the commitments; and the following purchaser requirements are met: (1) the purchaser is independent of and unconnected to the parties; (2) the purchaser has the financial resources, proven expertise and the incentive and ability to maintain and develop the divested business as a viable and active competitive force on the market; and (3) the divestment to the purchaser does not create competition problems and there are no difficulties in obtaining any required merger control clearances for the divestment in a timely manner.

The monitoring trustee must submit a reasoned opinion attesting that the above criteria have been met. Before reaching its decision, the Commission may also have discussions with the proposed purchaser on its business plan to ensure that it will be a credible competitive constraint on the merged entity.

The Commission must reach its decision on whether to approve the purchaser without undue delay. If the purchaser is suitable, it will issue a purchaser approval decision. Decisions rejecting a purchaser are rare. Generally, communication between the parties and the Commission, either directly or through the monitoring trustee, allows for potential issues to be identified and resolved in advance of the Commission adopting its final decision.

Scrutiny of the divestiture process

The monitoring trustee has an important role in the sales process as it will ensure that the potential purchasers receive sufficient due diligence information relating to the divestment business in the data room and information memorandum if one is used. The monitoring trustee is required to send monthly written reports to update the Commission on the progress and describe any issues with compliance related to the commitments.

The monitoring trustee can also be called on to resolve any disputes (e.g., with third-party rights) and provide any clarifications if there are doubts on the interpretation of the commitments or the divestiture agreements.

United States

Drafting the divestiture agreements

The US antitrust agencies are heavily involved in the sales process, and similar to the EU, can and will make parties reopen or amend otherwise final divestiture agreements if they deem it necessary to qualify as a satisfactory remedy package. Because the US antitrust agencies tend to review the relevant transaction agreement earlier in the process than in the EU, it is recommended that parties provide the US antitrust agencies with a draft agreement as soon as practicable. As part of their review of the divestiture agreement, the US antitrust agencies will work closely with the divestment purchaser and will play a more involved role in the negotiations than the Commission. For example, while the US antitrust agencies recognise that a successful divestiture does not depend on the price paid for the divestiture business, it will not approve the purchase price if it indicates that the purchaser is unable or unwilling to compete in the relevant market.[29] By contrast, the Commission will generally not get involved in pricing discussions, but it will monitor the negotiations to ensure that the purchaser has sufficient assets and access to inputs to be a meaningful constraint on the merged entity.

Both the US antitrust agencies and the Commission are unlikely to permit divestitures involving seller financing apart from in exceptional circumstances.[30] This is because if the seller retains partial control over the assets, it could weaken the purchaser’s competitiveness or reduce the seller’s incentive to compete. It could also result in the ongoing relationship being used as a conduit for exchanging competitively sensitive information. The US antitrust agencies may permit the purchaser to make staggered payments to the seller, such as disbursement out of an escrow account pending final due diligence, provided that such payments are not tied to any performance-based benchmarks.[31]

Timing

There are three main ways the remedy can be approved.[32]

Upfront buyer or divestiture with a pre-identified buyer: in the US, an upfront buyer (or divestiture with a pre-identified buyer) is similar to what the EU calls a fix-it-first solution as it requires that the parties identify an acceptable buyer, negotiate terms with the buyer in parallel with the FTC or DOJ, and finalise and execute the divestiture agreements with that buyer, before staff at the FTC or DOJ will initiate the process for a consent order or decree. Unlike in the EU, where the standard approach allows the principal deal to close prior to the remedy deal being signed, an upfront buyer is the most commonly approved remedy by the US antitrust agencies.[33] The US antitrust agencies generally prefer upfront buyers because, among other things, an upfront buyer provides certainty about the transaction (compared to a selling trustee) and avoids the cost incurred in a longer post-consummation sale process.[34] The agencies have a particularly strong preference for an upfront buyer in situations in which the merging parties propose to divest less than a stand-alone business or a ‘mix-and-match’ package of assets (e.g., assets from each of the merging parties that have previously not operated together or been under common ownership) or the US antitrust agencies have concerns about the lack of an acceptable purchaser. This approach is designed to ensure that the purchaser will preserve competition in the market and to reduce the risk that the remedy will be ineffective or that harm to competition will occur in the interim between the closing of the principal transaction and the implementation of the remedy.[35]

Post-order divestiture: a post-order divestiture (referred to as the ‘standard process’ in the above EU section) is one in which the US antitrust agencies allow the parties to close the principal transaction subject to the parties committing to hold separate the divestment business until a suitable purchaser is identified (typically limited to a period of between two and six months) and approved by the FTC or DOJ. The US antitrust agencies may allow a post-order divestiture in which parties can show: (1) the assets to be divested are an ongoing, stand-alone business unit; (2) the risk of lost business opportunities during the post-order or pre-divestiture period is low; (3) the risk of the business deteriorating is low; (4) the business does not rely on significant support from the merged firm to remain operational and viable; and (5) there are multiple approvable buyers that will likely bid for the assets.[36] The US antitrust agencies typically reserve the right to appoint a divestiture trustee to sell the divestiture assets (in some circumstances having the flexibility to sell alternative assets) if the merging parties are unable to complete the ordered sale within the period prescribed by the consent order or decree. While the US antitrust agencies require the divestiture to be accomplished as quickly as possible, they are willing to grant short extensions to allow the parties to have a reasonable period to divest the assets before appointing a trustee provided that the parties are in compliance with all terms of the US antitrust agencies consent order/decree packages.

Resolution without formal remedy (or a ‘fix-it-first’ in the US): in the US, a fix-it-first solution has a different meaning to that in the EU and relates to parties restructuring their transaction to remedy the competition concerns that the parties anticipate will be raised by the agencies. If this ‘fix’ addresses the competition concerns (without requiring post-consummation obligations to achieve the fix, such as a supply agreement) and does not diminish the competitiveness of the divestment business, the investigation can be closed without a final order (in the case of the FTC) or a final judgment (in the case of the DOJ). Such solutions are rare and risky as there is no guarantee that the proposed fix will be accepted by the US antitrust agencies.[37] This option is generally not appropriate unless the parties are highly confident that their fix-it-first remedy comprehensively resolves the competition concerns of the US antitrust agencies, as the parties assume the risk that the US antitrust agencies may insist on revisions to an otherwise ‘final’ executed agreement or, worse yet, reject the proposal completely (after significant time, expense and resources spent by the parties and the proposed divestiture purchaser).

Approval of the purchaser

Staff from the FTC or DOJ are actively involved in vetting proposed purchasers. As part of the approval process by the US antitrust agencies, the parties (and proposed divestiture buyers) should be prepared to provide:

  • recent financial statements of the proposed purchaser and an explanation of the structure and sources of funding for the investment;
  • an account of recent transactions between the parties and the proposed purchaser;
  • detailed business plans or other strategic documents demonstrating how the proposed purchaser will use the assets to compete in the relevant market, including a description of the strategic fit of the divestiture business, expected market approach, plans for customer retention, maintenance of current facilities and ensured access to sufficient raw materials, future projections of capital expenditures and R&D spending, and practical considerations of how the divestiture buyer intends to use or move facilities and integrate the business;
  • an analysis of how the divestiture will maintain or restore competition in the market;
  • a detailed list of likely challenges with integration of the divested business and how the proposed divestiture buyer plans to address these; and
  • access to management, sales and marketing representatives, and accounting and other personnel, for discussions with FTC or DOJ staff.

For an upfront buyer, the approval of the purchaser is part of the approval process for the US antitrust agencies consent order/decree packages, which is described above.

For post-order divestiture cases before the FTC, the parties must file an application for divestiture approval within an agreed-upon time period, which is notified for public comment before the FTC decides whether to approve the purchaser.

For post-order divestiture cases before the DOJ, parties propose a purchaser and the DOJ assesses the fitness of that purchaser and has sole discretion to approve or disapprove it.

Scrutiny of the divestiture process

Consistent with the EU, an appointed monitoring trustee by the FTC or a US federal district court plays an important role in the sales process as it will ensure that the parties are complying with their consent decree order, such as ensuring potential purchasers receive sufficient due diligence information relating to the divestment business in the data room and information memorandum if one is used.

Post sale

European Union

Once the purchaser has been approved by the Commission, the monitoring trustee needs to supervise the practical implementation of the sale (i.e., the splitting of assets, personnel and IT infrastructure from the divestment business) and confirm that it has been carried out in line with the commitments. The monitoring trustee will also monitor the length and use of any transitional services agreements between the merged entity and the purchaser to check that they are implemented in line with the commitments.

In the case of behavioural remedies, monitoring by the trustee is complicated, extensive and ongoing – this burden explains in part why clear-cut structural remedies are preferred as these provide the Commission with certainty that the remedy will be implemented in a timely and effective manner.

The Commission ensures the enforceability of remedies by making its clearance decision subject to compliance with the commitments. In February 2019, the Commission sent a statement of objections alleging that Telefónica breached its obligation under the commitments to offer wholesale 4G services to all interested players at ‘best prices under benchmark conditions’.[38] If the Commission determines that the commitments were breached, it has the power to revoke the merger approval and fine Telefónica Deutschland up to 10 per cent of its annual worldwide turnover. This is the first time it has been made public that the Commission has taken such action, which contrasts with the US where the agencies have a long-standing history of prosecuting violations by issuing injunctions or fines to ensure that merger remedies are effective.

United States

Consent decrees and orders must include provisions allowing the agencies to monitor compliance. They frequently require the merging parties to submit periodic written reports and permit the agencies to inspect and copy all books and records, and to interview defendants’ officers, directors, employees and agents as necessary, to investigate any possible violation of the decree or order.

Compliance with consent decrees and orders is heavily scrutinised by the US antitrust agencies, which are unsympathetic to breaches as there is also a formal process for parties to obtain modifications from the agencies or a US federal district court, as applicable.

In a 2019 FTC blog post, the FTC announced it would expand the language used in precedent orders with respect to compliance reports to ensure that it receives what constitutes complete compliance reports, and publicly reminded respondents that failure to provide adequate compliance reports can lead to order violations, enforcement actions and civil penalties.[39] Following this blog post, the FTC announced on 6 July 2020 that Alimentation Couche-Tard Inc and its former affiliate CrossAmerica Partners paid US$3.5 million in civil penalties to settle allegations that they violated the FTC’s consent order by, among other things, failing to divest the requisite assets within the agreed-upon time frame and failing to provide accurate and detailed information in their compliance reports.[40]

Conclusion

While there are differences in the procedure in the EU and the US, there is a clear convergence in the authorities’ approaches and they have repeatedly shown that they are not afraid to take an increasingly aggressive and hands-on approach to ensure that remedies are effective in addressing their concerns.

To obtain clearance in a timely manner, parties need to be willing to engage with the authorities on remedies early in the process and align their approach across the various jurisdictions where filings are required.

Notes

1 David A Higbee, Jessica K Delbaum and Ben Gris are partners, Sara Ashall and Jonathan Cheng are counsel and Özlem Fidanboylu is a senior associate at Shearman & Sterling LLP.

2 ‘RM’ meaning remedies.

3 See https://ec.europa.eu/competition/mergers/legislation/template_commitments_en.pdf.

4 A hold-separate manager, which is an employee of the divestment business, is appointed to ensure the legal and physical separation of the assets to be divested on a day-to-day basis.

5 A rare example of this occurred in March 2018, where the Commission approved the Bayer/Monsanto transaction subject to commitments, and BASF, the purchaser of the Bayer divestment business, was also required to make a divestment to address concerns about its acquisition of the divestment business. This was a departure from the usual practice that a suitable purchaser of a divestment business must raise no prima facie competition concerns.

6 The duties of the monitoring and divestiture trustees are set out in the model text for trustee mandates. See below for additional information on the divestiture trustee process and the monitoring obligations of the monitoring trustee.

7 Commission Decision of 20 August 2018 in Case COMP/M.8480 Praxair/Linde.

8 Commission Decision of 8 May 2014 in Case COMP/M.6905 Ineos/Solvay/JV, Paragraphs 1615 and 1622.

9 In practice, both US antitrust agencies will require that parties enter into timing agreements if a Second Request is issued, and the model timing agreements contemplate that parties agree not to close the transaction for at least 60 calendar days after substantial compliance with the Second Request. See Federal Trade Commission (FTC), Bruce Hoffman, ‘Timing is Everything: The Model Timing Agreement’, 7 August 2018, www.ftc.gov/news-events/blogs/competition-matters/2018/08/timing-everything-model-timing-agreement; and US Department of Justice (DOJ), Division Update Spring 2019, 26 March 2019, www.justice.gov/atr/division-operations/division-update-spring-2019/merger-review-reviewed.

10 See DOJ, Merger Remedies Manual (2020), page 3; and FTC, The FTC’s Merger Remedies 2006–2012 (2017), page 15.

11 DOJ, Merger Remedies Manual (2020), pages 4–5.

12 See id., page 4.

13 See id., page 5.

14 See id., page 2.

15 Such staff includes attorneys in the Bureau of Competition’s investigating and compliance divisions, as well as economists from the Bureau of Economics.

16 FTC, Statement of the Federal Trade Commission’s Bureau of Competition on Negotiating Merger Remedies (2012), page 4.

17 A recent example is Arko Holdings Ltd and Empire Petroleum Partners, LLC’s settlement with the FTC, which included an agreement to divest retail fuel assets in local petrol and diesel fuel markets across four states (FTC, In the Matter of Arko Holdings and Empire Petroleum Partners, www.ftc.gov/enforcement/cases-proceedings/201-0041/arko-holdings-empire-petroleum-partners-matter (last visited 30 August 2020)).

18 A recent example is Novelis Inc and Aleris Corporation’s settlement with the DOJ, which included an agreement to divest retail auto body sheet operations in two states (DOJ, U.S. v. Novelis Inc. and Aleris Corporation, www.justice.gov/atr/case/us-v-novelis-inc-and-aleris-corporation (last visited 30 August 2020)).

19 Unlike the EU, where private equity firms may be disfavoured because of the lack of industry experience, the latest DOJ Mergers Remedies Manual noted private equity purchasers may be preferred and have shown, in some instances, that they have flexibility in the investment strategy, were committed to the divestiture and were willing to invest more when necessary. The DOJ will also take into account whether the private equity firm has partnered with individuals or entities with relevant experience. DOJ, Merger Remedies Manual (2020), pages 24–25.

20 See DOJ, Merger Remedies Manual (2020), page 23 (noting evidence of a purchaser’s intention to compete in the relevant market includes business plans, prior efforts to enter the market or status as a significant producer of a complementary product).

21 See FTC, Statement of the Federal Trade Commission’s Bureau of Competition on Negotiating Merger Remedies (2012), page 9 (noting, as an example, the parties may be required to provide technical assistance to the buyer when, for example, the relevant product involves highly sophisticated or complex technologies).

22 See FTC, The FTC’s Merger Remedies 2006–2012 (2017), page 32 (‘a proposal to divest selected assets as a remedy may need to include, for example, assets relating to complementary products outside of the relevant market; manufacturing facilities, even if the facilities also manufacture products outside of the relevant market; or use of applicable brands or trade names’).

23 See FTC, Statement of the Federal Trade Commission’s Bureau of Competition on Negotiating Merger Remedies (2012), page 9; and DOJ Merger Remedies Manual (2020), page 21.

24 FTC, Statement of the Federal Trade Commission’s Bureau of Competition on Negotiating Merger Remedies (2012), page 14.

25 See id., at page 7.

26 The Commission is increasingly requiring upfront buyers, and since 2017, there have been 20 examples of upfront buyer clauses being used (12 relating to Phase I cases and eight relating to Phase II cases).

27 Competition merger brief, issue 4/2016, 12 December 2016, http://ec.europa.eu/competition/publications/cmb/2016/kdal16004enn.pdf. See also Commission Decision of 15 December 2014 in Case COMP/M.7252 Holcim/Lafarge, which involved a hybrid fix-it-first and other remedies package.

28 A purchaser approval decision is typically not required in a fix-it-first solution in the EU because the Commission approves the purchaser before issuing its merger clearance decision. However, in GE/Alstom, the Commission took a flexible approach to a fix-it-first process by clearing the transaction on the basis of the divestment of Alstom’s heavy-duty gas turbines business to Ansaldo. This was subject to the Commission’s subsequent approval of Ansaldo as the purchaser and the divestiture agreements in a purchaser approval decision around six weeks after the clearance decision of the principal transaction. See Commission Decision of 8 September 2015 in Case COMP/M.7278 General Electric/Alstom (Thermal Power – Renewable Power & Grid Business) and Purchaser Approval of 22 October 2015.

29 DOJ, Merger Remedies Manual (2020), page 25.

30 id., page 26; FTC, Statement of the Federal Trade Commission’s Bureau of Competition on Negotiating Merger Remedies (2012), page 12; Commission Notice on remedies acceptable under Council Regulation (EC) No. 139/2004 and under Commission Regulation (EC) No. 802/2004, Paragraph 103.

31 DOJ, Merger Remedies Manual (2020), page 26.

32 Note that the existence of three different remedy types does not preclude the US antitrust agencies from determining that a combination of different remedy types may be applicable to two or more to-be-divested asset packages in a transaction. There are also rare types of divestiture agreements that are omitted from this discussion, such as a divestiture arising from a post-consummation challenge by the US antitrust agencies and a unilateral ‘fix-it-first’ divestiture agreement.

33 DOJ, Merger Remedies Manual (2020), page 22 (‘In most merger cases, the Division will require the divestiture of a specific package of assets to an acceptable buyer that has been identified before the Division enters into the consent decree.’).

34 id.

35 DOJ, Merger Remedies Manual (2020), pages 10–11.

36 FTC, A Guide For Respondents: What to Expect During the Divestiture Process (2019), page 2.

37 In a 2019 agency blog post, the FTC signalled such risk in stating the ‘parties should be aware of the significant risks and downsides to presenting a signed divestiture agreement to the Bureau as a fait accompli without having fully discussed it with staff.’ FTC, Angelike Andrinopoulos Mina, ‘Unpacking Divestiture Packages’, 13 June 2019, www.ftc.gov/news-events/blogs/competition-matters/2019/06/unpacking-divestiture-packages.

38 Case M.9003 Telefónica Deutschland/E-Plus (Article 14(2)(d) process). See https://ec.europa.eu/commission/presscorner/detail/en/IP_19_1371.

39 FTC, Roberta Baruch and Bruce Hoffman, ‘Compliance reports: Reinforcing a commitment to effective orders’, 11 March 2019, www.ftc.gov/news-events/blogs/competition-matters/2019/03/compliance-reports-reinforcing-commitment-effective.

40 FTC, ‘Alimentation Couche-Tard Inc. and CrossAmerica Partners LP Agree to Pay $3.5 Million Civil Penalty to Settle FTC Allegations that they Violated 2018 Order’, 6 July 2020, www.ftc.gov/news-events/press-releases/2020/07/alimentation-couche-tard-crossamerica-partners-agree-to-pay-civil-penalty.

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