Online searchers just looking for lenses, 1-800 Contacts rival says

Charles McConnell

13 April 2017

Credit: iStock/julief514

An online contact lens retailer testified yesterday that it would like to use its larger competitor’s trademarks when buying search advertising online, because consumers who Google “1-800 Contacts” are often just looking for any lens retailer.

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Charles McConnell

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Author | Senior reporter, Global Competition Review

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