Google exec: Budget cuts delaying ad interoperability tool

Anna Langlois

10 October 2023

Shutterstock/K.unshu

Google paused plans for its search advertising platform to offer real-time ad auctions on Bing because of painful budget cuts, a senior executive has said.

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Anna Langlois

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Author | News reporter, GCR USA

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Google exec: Budget cuts delaying ad interoperability tool

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