Conscious uncoupling: The Tipline for 11 July 2022
Google has stopped just short of offering an actual breakup to address US regulators’ antitrust concerns, the Wall Street Journal has reported. However, the search engine’s purported offer to spin off its advertising technology business into a new brand under the Alphabet umbrella does not relate to the Department of Justice’s existing monopolisation lawsuit. Instead, it relates to a potential second DOJ challenge to the company’s conduct in the ad tech market. It is yet to be seen whether the proposal will appease assistant attorney general Jonathan Kanter, who said in January that the Antitrust Division “will pursue remedies – not settlements” because it “cannot compromise if there is a violation of the law”.
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