Google AdWords & third-party trademarked keywords: IP infringement or fair competition?

At the centre of the intersection between competition law and intellectual property law sits several cases related to third-party keyword bidding on Google Ads. Khaitan & Co partner Anisha Chand, senior associate Tanveer Verma and associate Satvik Mohanty set out the current landscape in India – including the divergence between the Competition Commission of India and civil courts – and lay out prospects for the future.

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