Uber versus CCI: the end of deep discounting in India?

13 September 2019

Uber versus CCI: the end of deep discounting in India?

Uber app

The Supreme Court of India recently held that, prima facie, Uber seems to have engaged in predatory pricing and called for an investigation into the matter. Ganesh Khemka, a judicial clerk in the Supreme Court of India, and Madhavi Singh, a master’s candidate at the University of Oxford, argue that the court equated below-cost pricing with predatory pricing resulting in the creation of a dangerous precedent that could spell the end of deep discounting strategies by new entrants.