06 September 2019
India remains one of the most important markets for Uber’s future. In February 2015, the ride-hailing app added the first of several features unique to the world’s second-most populous country following allegations of rape and sexual assault by drivers: Indian consumers got a panic button and tracking feature. In March 2016 Uber started a research unit to focus exclusively on innovation for the Indian market. And in a total deviation from the traditional model of touchscreen-and-go to obtain an Uber ride, the company launched “Dial a Uber” in August 2016, allowing consumers without the app to use their phone numbers to hail a ride. But India’s Supreme Court may have dealt a blow to the popular transportation company, paving the way for a predatory pricing investigation. We’ll have more on this soon.