The European, Middle Eastern and African Antitrust Review 2018

European Union: Joint Ventures

Baker Botts LLP

This article reviews the application of EU merger control rules to concentrative joint ventures (JVs) including recent developments. It also looks at recent developments in the application of article 101 of the Treaty on the Functioning of the European Union (TFEU) to cooperative JVs, in particular recent judgments of the European courts regarding parental liability for cartel infringements by JVs.

JVs and EU merger control

The EU Merger Regulation (EUMR) applies to the creation of any JV which is considered to be ‘concentrative' rather than ‘cooperative'. Concentrative JVs subject to a filing requirement under the EUMR are those that are structured in such a way as to meet three key criteria:

  • joint control: two or more undertakings are in a position to exert decisive influence over the JV;
  • full functionality: the JV will perform all of the normal sort of activities carried out by an autonomous economic entity, on a lasting basis; and
  • EU dimension: two or more undertakings have sufficient revenues in the EU to meet one of the two sets of EUMR filing thresholds.

If each of these three criteria is met, then a JV will be subject to an EUMR notification.

Joint control

When two or more undertakings are able to exert decisive influence over a JV, they are considered to be in a position of ‘joint control' under the EUMR. A key indicator of decisive influence in the context of a JV is the right to veto important decisions that affect the strategic commercial behaviour of the JV. Examples of such veto rights include decisions on the adoption of the JV's annual budget, its business plan, and appointment of directors and other senior management of the JV.1

A joint control analysis can take on greater complexity in certain situations. Joint control may also be found to exist even in situations where no single undertaking has the power to veto strategic decisions, but where two or more minority shareholders have common interests such as to mean that they would not exercise their voting rights against each other - a situation known as de facto joint control.2 Such situations, however, are considered to arise only exceptionally.

The ‘quality' of control is not a static concept, meaning that an entity that was previously subject to sole control might become subject to joint control, or the identity of undertakings that were originally in joint control of a JV changes. Notification obligations can arise in either of these situations. Joint control can also be acquired passively, meaning that an undertaking may be found to be in joint control despite the absence of any declared intention to take control. Such situations can arise where, for example, one JV shareholder sells a part of its shareholding, leading to another shareholder's existing shareholding taking on a more significant, controlling, role in the operation of the JV.

Significant time can be taken in analysing joint control scenarios and assessing whether or not a JV is actually subject to joint control, with such analyses sometimes being finely balanced.

Full functionality

The ‘full function' requirement under the EUMR is designed to ensure that notifications are required only for JVs that lead to a permanent change in market structure, the principle being that a JV must have a sufficient degree of autonomy in order to conduct itself independently on the market in much the same way as any other autonomous economic entity.

The main criteria for a JV to be seen as full function are:

  • a management dedicated to the day-to-day operation of the JV;
  • access to sufficient resources (including finance, staff and other assets) to allow it to operate independently; and
  • the ability and intention to operate on a lasting basis.

JVs that are created with the intention that they should take over a specific function of the parent companies (eg, a distribution function), but without a permanent staff or independent management structure, will not be considered to be full function. Likewise, a JV that is largely or entirely dependent on its parent companies for purchases (or supplies) will not be considered to be sufficiently independent to meet the full function criterion.

JVs that begin life as non-full function entities may nevertheless become full function at some point in the future, meaning that a notification obligation might be triggered.3 Pinpointing such a triggering event can be difficult: in October 2008 the Commission issued a clearance decision in the American Express/Fortis/Alpha Card JV notification.4 Alpha Card was a pre-existing JV which had been in operation for some time. The parent companies decided to give the JV greater autonomy, and by doing so triggered a notification obligation, since the JV was determined to have been put on a full function footing. The amount of operational autonomy enjoyed by Alpha Card prior to it becoming a full function JV is striking: Alpha Card had operated from facilities separate from its parent companies, it had its own management dedicated to its business operations, its own annual business plan and responsibility for taking decisions in respect of most of its investment decisions. The triggering event in this case was the parent companies' decision to allow the JV to outsource card processing services to any third party of its choosing, rather than relying on American Express to perform those services.

Full function analyses can take significant work and the Commission regularly engages in detailed discussions with parties as to the full function nature of JVs.5

EU dimension

Once it is confirmed that the creation or alteration of a JV is a ‘concentration' for EUMR purposes, one final revenue-based test is applied in order to determine whether or not the JV is actually subject to notification. There are two sets of alternative revenue-based thresholds set out in the EUMR. If the JV meets the first set (designed to capture large-scale transactions) or the second set (intended to catch transactions that have a significant cross-border impact between EU member states), then the JV is notifiable. For the purpose of assessing whether the thresholds are met, the revenues of any jointly controlling entity will be taken into account.6

Recent developments: extraterritoriality

Multiple JVs cleared by the European Commission in recent years have involved JVs with no tangible link to EU markets.7 In 2013-2014 the Commission ran a consultation on proposed changes to the EUMR. Among the major proposed changes on matters such as extending the Commission's ability to review acquisitions of minority shareholdings, the Commission had also proposed more limited - but significant - changes, including the proposed amendment of article 1 of the EUMR so that the Commission would no longer have jurisdiction to review a full function JV located and operating outside of the EEA, provided its operation has no impact on any EEA markets.8 The Commission's proposal in respect of extraterritorial JVs was received with a generally positive response, but it was not ultimately implemented. A further consultation on merger reform was launched by the European Commission in October 2016, which considered, among other things, possible block exemptions from filing obligations for certain types of transaction. In particular, the consultation examined whether the acquisition of joint control over targets with minimal sales in the EU - or the creation of extra-territorial JVs - should be exempted from a filing obligation under the EUMR, or should be subject to ‘lighter' information requirements, such as a mandatory short form or a voluntary notification based on a self-assessment regime. Either solution would be aimed at reducing the administrative burden placed on companies by the existing regime. The consultation closed in January 2017 and the European Commission is expected to publish its findings during the second half of 2017.

Substantive assessment of JVs under the EUMR

There are two main substantive tests applied to JVs when being assessed under the EUMR:

  • whether the JV will lead to a substantial impediment of effective competition (known as the SIEC test); and
  • whether the JV will facilitate anticompetitive coordination between the parent companies.

The analysis conducted when applying the SIEC test is the same as would be done for any merger assessed under the EUMR, where horizontal overlaps and vertical links between the parties (including the JV) are assessed in order to determine to what degree the JV might eliminate significant competitive constraints.

For JVs, the Commission also conducts an analysis of the potential for the JV to facilitate coordination between the parent companies. JVs by their nature tend to involve some degree of coordination between the parents, and when that is the case such coordination is assessed under article 101 TFEU. Issues in relation to coordination might arise where the parent companies retain activities in the same or related or vertically linked markets as the JV. In such a situation, issues might arise in respect of sharing of confidential information, for example. The assessment of the potential for anticompetitive coordination is conducted in line with a normal article 101-type analysis, where the Commission determines whether the parents have the ability and incentive to coordinate activities, with the possibility of providing justification for potentially anticompetitive coordination under article 101(3).

A recent example of the Commission examining potential spill-over or coordinated issues is the decision in Airbus/Safran JV.10 In that case, the Commission was concerned that the creation of the JV might have led to exchanges of confidential information between the JV and Airbus regarding satellites and satellite components. As part of the commitments offered and accepted in that case, the parties undertook to exclude Safran's activities in electric satellite propulsion from the scope of the JV, a decision that was made partly to satisfy the Commission that any risk of passing of confidential information from Airbus to the JV would be mitigated. The Commission also specified that the monitoring trustee's remit should include monitoring and reporting on the confidential information point.

Non-EUMR JVs

JVs that meet the joint control and full function requirements of the EUMR - but not the EU dimension test - may still be notifiable in individual EU member states. Most jurisdictions use a similar joint control/full function analysis and, if the JV or its parent companies meet the relevant filing thresholds in any of the individual EU member states, then the JV will be notifiable in such countries.

A JV that does not meet the EUMR full function criteria may nonetheless still be potentially reportable in several member states: each of Austria, Germany, Lithuania, Poland and the UK maintain merger filing regimes that do not have full functionality tests.

Finally, even if a JV does not meet the joint control criterion under the EUMR - for example, because the transaction involves a party acquiring a minority shareholding without ‘decisive influence' - this may still be caught in Austria, Germany or the UK. Each of these jurisdictions applies variable ‘control' tests, based, for example, on level of shareholding (25% threshold in Austria), or on materiality (the UK applies a ‘material influence' test while in Germany a ‘competitively significant influence' test is applied).

JVs and article 101 TFEU

Recent developments in application of article 101

In addition to the potential application of EU merger control rules to the formation of a JV or changes in its structure, the general competition rules set out in article 101 (prohibition of anticompetitive agreements) and article 102 (abuse of a dominant position) can apply to a range of aspects of the formation of a JV company and its subsequent conduct on the market (see also above in relation to substantive assessment under the EUMR). The following section focuses on recent developments in article 101 case law that have wide-ranging implications for parent companies of JVs.11

The application of the article 101 prohibition on anticompetitive agreements to JVs has given rise to a series of recent cases focused on liability of a parent company for competition infringements of its JV. The European Commission and EU courts are taking a tough stance and a parent company does not need to be involved in, or even aware of the JV's infringing conduct to incur liability. Furthermore, the parent can be liable even if it was not involved in day-to-day management of the JV and even where it holds only a minority shareholding.

The key to a finding of parental liability is a determination that the parent actually exercised ‘decisive influence' more generally over the JV's conduct on the market and not whether the parent was in any way involved in the infringing conduct. In determining whether a parent exercised decisive influence over its JV, the Commission will look at a range of economic, legal and organisational factors (eg, level of shareholding; nature of the voting rights; composition of boards; reporting lines; and management instructions relating to the JV's commercial policies). It is not sufficient to show that a parent company merely has the possibility to exercise decisive influence over its JV; in order to establish liability, the parent company needs to actually exercise such influence.

In circumstances where parent companies actually exercise decisive influence over their JV, the parents and the JV are considered a single economic entity for the purposes of antitrust liability and the companies are jointly and severally liable for infringements of article 101. In a decision recently upheld by the General Court of the EU,12 the Commission went a step further: when calculating the fine to be imposed on one of the parent companies for its JV's participation in a cartel, the Commission took into account not only sales of the cartelised product by the JV and sales by that parent company of goods incorporating the cartelised product, but it also factored in downstream sales made by the other parent company of the JV (see discussion below). A company with a shareholding in a JV can therefore find itself in a situation where it is exposed to significant fines for EU competition law infringements committed by its JV of which it may not even be aware, and where its level of exposure is based also on the success of an entirely independent company (the other parent company) in a downstream market involving the cartelised product.13

‘Decisive influence' test

The Dow judgment

In September 2013, the Court of Justice of the European Union (CJEU) upheld the European Commission's decision finding Dow Chemical Company's (Dow) and El du Pont de Nemours jointly and severally liable for their fifty-fifty JV's (DuPont Dow Elastomers LLC (DDE)) participation in the chloroprene rubber cartel. To establish that Dow and El du Pont de Nemours actually exercised decisive influence over DDE's commercial conduct, the Commission relied, among other things, upon:

  • the parent companies' representation (fifty-fifty) on the Members' Committee, which was formed to supervise the business of DDE and could appoint the board members and officers of DDE;
  • the fact that the Members' Committee appointed senior people from the parent companies to top management posts within the JV;
  • an internal investigation ordered by the parent companies to examine potential cartel activities of DDE; and
  • through the Members' Committee, the parents had approved the closure of a production plant in the UK.

The EU courts also confirmed that where a parent company only has ‘negative joint control' (ie, only the ability to veto decisions), this is not sufficient to preclude the exercise of decisive influence.14 Furthermore, parental liability can be triggered even if the JV is autonomous from an operational point of view, namely it is a ‘full function' JV for purposes of EU merger control law (EUMR), performing on a lasting basis all the functions of an autonomous economic entity.15

Two key points emerge from this case on liability for full function JVs:

  • ‘[…] decisive influence is not necessarily tied in with the day-to-day running [of a JV]' and
  • ‘[…] the autonomy which a [JV] enjoys [under the EUMR] does not mean that that [JV] also enjoys autonomy in relation to adopting strategic decisions, and that it is therefore not under the decisive influence of its parent companies for the purposes of article [101 TFEU].'16

The LG Electronics judgment

In September 2015, the EU's General Court upheld the European Commission decision finding LG Electronics Inc (LGE) and Koninklijke Philips Electronics NV (Philips) jointly and severally liable for participation of its fifty-fifty JV (LPD Group) in the cathode ray tube (CRT) cartel. The General Court followed a similar approach to that taken in the earlier Dow judgment in reaching the conclusion that the parent companies actually exercised decisive influence over their JV and therefore LGE, Philips and LPD Group constituted a single economic entity for purposes of antitrust liability. In concluding on decisive influence by LGE, the Court noted a range of factors including:

  • composition of the supervisory board, board of management (each parent nominating half of each board) and executive board (key positions to be designated by the parents);
  • members of the supervisory board simultaneously held management position within Philips and LGE;
  • during the period of the infringements, the supervisory board discussed market developments, sales, sales prices, volume of stocks and investments in new products. The supervisory board ‘did not limit its discussions to matters concerning the finances of the LPD group but also examined matters relating to the commercial policy of that group';
  • the supervisory board took decisions which showed its influence on the organisation and operation of the LPD group, including, changing the organisational structure of the group; and
  • the LPD group was the preferential supplier of CRT products for its parent companies. The Court added that even if these transactions were on an arm's-length basis, LGE had a specific interest in managing the JV's production and distribution activities.

The Toshiba judgment

In January 2017, the CJEU upheld the European Commission's decision finding Toshiba Corporation and Panasonic jointly and severally liable for the participation of their 35.5% to 64.5% JV (MTPD) in the CRT cartel. The CJEU confirmed that, where it follows from statutory provisions or contractual stipulations that the commercial policy of a joint subsidiary is determined jointly by two parent companies, it may reasonably be concluded that that policy was indeed determined jointly. This implies that, in the absence of evidence to the contrary, the parent companies must be regarded as having exercised decisive influence over their joint venture and can therefore be held liable for its conduct. To establish that Toshiba actually exercised decisive influence over MTPD together with Panasonic, the Court mainly relied on the following factors:

  • Toshiba's right of veto over MTPD's business plan for the entire duration of its existence (regardless of the fact that such right was never actually exercised);
  • Toshiba's ability to prohibit MTPD from taking decisions involving expenditures appearing relatively modest in light of that subsidiary's capital; and
  • Toshiba's appointment of one of the two directors entitled to represent MTPD (namely the vice president of that undertaking).

The case confirms that a minority investor may be liable for infringements of the entity in which it holds a stake (in this case Toshiba held a 35.5% shareholding). This will be the case if the minority investor is able to actually exercise decisive influence on that entity through rights which are greater than those normally given to minority shareholders to protect their investment.

Compliance burden on the parent company

In the Dow judgment, the General Court outlined the parents' heavy duty of responsibility as regards ensuring their JV's compliance with competition rules, notwithstanding that the parents may not be involved in the day-to-day management of the JV.

The General Court expressed its view that ‘[…] the parent company has a responsibility to ensure that its subsidiary complies with the competition rules. An undertaking that has the possibility of exercising decisive influence over the business strategy of its subsidiary may therefore be presumed, in the absence of proof to the contrary, to have the possibility of establishing a policy aimed at compliance with competition law and to take all necessary and appropriate measures to supervise the subsidiary's commercial management.'

In the LGE judgment, the General Court considered that even though the JV had been liquidated, LGE should have ensured proper maintenance of records enabling details of its activities to be retrieved in the event of legal or administrative proceedings and the parent company should have records that will enable it to defend itself if it is personally implicated as part of a single economic entity with its JV.

Amount of the fines

As the parent is exposed to joint and several liability for infringements of its JV, it faces a high level of exposure and the Commission in setting fines will typically take into account sales in the EEA of the cartelised product and products incorporating the cartelised product by the JV and the parent company concerned.

In setting the fines on LGE, the Commission, consistent with previous decisions, took into account direct sales of the cartelised products in the EEA (CRTs sold directly to customers in the EEA) as well as sales of ‘transformed products' in the EEA (CRTs incorporated into a final computer monitor or TV). However, it went a step further and took into account not only sales by the JV of the cartelised products and by LGE itself of transformed products, but it also calculated LGE's fine based on Philips' sales of transformed products. This was upheld on appeal by the General Court on the basis of joint and several liability of the parent companies as part of the same economic unit with their JV. LGE has appealed the judgment on a number of grounds17 including that the Court violated article 101 in holding that the Commission could base LGE's fine on direct EEA sales of transformed products made by Philips. This case is still pending at the time of writing but whatever the outcome, JV parents face a heavy burden and significant liability with respect to antitrust compliance of their JVs.18

Conclusion

The Commission's hardened approach towards parental liability, so far upheld by the courts, can have broad commercial implications for parent companies with potential parental liability arising from transactions involving the acquisition of less than full ownership. Some practical steps that companies may want to consider include the careful scrutiny of post-sale integration of an acquired business into the group; inserting contractual protection (sufficient antitrust warranties, indemnities, etc) in transaction documents; and tailoring due diligence to detect potential anticompetitive behaviour.

However, the Commission's and EU courts' message on parental liability is stronger than any potential liability risks related to new transactions: parent companies have to assess carefully their potential exposure based on their involvement in their JVs. It may be practically very difficult and may not make business sense, particularly in the case of a fifty-fifty JV, to structure the business in such a way as to avoid the parent company being considered as exercising decisive influence over the JV for liability purposes. Therefore, the main focus needs to be on tailored and effective compliance programmes, applicable throughout the group, and assessed for all levels of investment.

Notes

  1. Joint control is also considered to arise where the mutual approval of both or all parent companies is required in order to take decisions on these sorts of issues. The fact that a permanent stalemate would arise otherwise is taken as an indication that the jointly controlling parent companies must therefore cooperate permanently in order for the JV to operate.
  2. Consolidated Jurisdictional Notice, paragraph 77.
  3. Consolidated Jurisdictional Notice, paragraph 109.
  4. Case COMP/M.5241, 3 October 2008.
  5. See, for example, Case COMP/M.6800 PRSfM/STIM/GEMA JV, 16 June 2015, paragraphs 54-64 for a typical assessment of joint control and full function factors in a merger decision.
  6. In a situation where joint control is established over a pre-existing business, the revenues of that pre-existing business will also be taken into account; where there is a change in the quality of joint control (eg, a new shareholder with joint control enters a pre-existing JV), the revenues of the JV will also be included in the revenues threshold assessment.
  7. See, for example, Case COMP/M.6193 TNK Overseas Ltd/PVN Gas/ConocoPhillips/NCS Pipeline JV, 11 May 2011, involving the acquisition of joint control over a venture with natural gas operations located wholly in Vietnam.
  8. ‘Towards more effective EU merger control', COM (2014) 449 Final, 9 July 2014.
  9. Refining the EU merger control system, Studienvereinigung Kartellrecht, Brussels, 10 March 2016.
  10. Case COMP/M.7353 Airbus/Safran JV, 26 November 2014.
  11. Case C-179/12 P, Dow Chem. Co v Comm'n (European Court of Justice, 26 September 2013).
  12. Case T-91/13 LG Electronics Inc v Commission (General Court, 9 September 2015).
  13. Op cit. 11.
  14. Judgment of the General Court, paragraph 92; Dow judgment, paragraphs 60-61.
  15. In 1996, Dow acquired joint control over DDE together with El du Pont de Nemours. As DDE qualified as a concentrative JV, the acquisition was notified and cleared by the Commission under the EUMR.
  16. Judgment of the General Court, paragraph 93; Dow judgment, paragraphs 64-65.
  17. Case C-588/15 P: Appeal brought on 12 November 2015 by LG Electronics, Inc against the judgment of the General Court.
  18. Case C-588/15 P: Advocate General Szpunar's Opinion was delivered on 18 May 2017 and it supports the findings of the General Court.

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