Go big data, or go home

02 March 2017

Big data first began to pique widespread curiosity in 2011 – at least as measured by Google Trends’ analysis of the search engine’s aggregated information, which shows the number of searches for the term on Google skyrocketing that year. The concept quickly appeared on the antitrust community’s radar as well, and by 2016, the interplay between big data and competition law had become all the rage.